Instead, your ranking will improve on its own as you add more keywords, content, or links. You may pay an agency to handle your SEO but you aren’t paying for the visibility. It’s also important to understand that SEO is entirely organic. A sporting goods store, for example, will use SEO to ensure that their website will appear on Google if someone searches for “running sneakers” or “batting helmets.” Most businesses have an online presence these days and they utilize SEO strategies to make it easier for potential customers to find them.

This is an enormous topic, more than we can explain in a paragraph or two, but in basic terms, SEO or search engine optimization has to do with the adjustments you make on and off your website to rank higher on Google. It’s everything you’ll need to stay competitive. Once inside of our system, you can see all of our tools under the main menu. If you like this tool and want to explore some of the other ones we offer, sign up for a free HOTH account. The program (powered by Moz) will break down all of the things you should do to improve the SEO on your site.īoosting your website is as simple as checking each box on the list! Video Walkthroughĭid you know we have a YouTube page with how-to videos for all of our free SEO tools? Below you can watch a recording of a HOTH campaign manager going through the SEO Audit Tool. Our Best FREE Website SEO Audit Tool will also analyze your links (page and domain) and give you tips.Īnd speaking of site improvement, our favorite SEO Audit Tool feature is the “Tasks” section at the end. Our blog also included a meta description while the other page did not. In this example, The HOTH is graded higher than the other website because we properly used the keyword in the title tag and kept it 70 words or less. In this case, we entered the keyword “sales page.” Check out the results below. The tool begins by analyzing how your keyword is used on the page. Once you enter all of the URLs and any keywords you want to be analyzed, click “Scan Now” and you’ll receive a comprehensive SEO report in seconds. As an example, we decided to compare one of our popular blogs, “ The Anatomy of a Killer Sales Page: Boost Traffic & Conversions,” against a similar piece. There’s also an option to include competitor URLs for comparison purposes. You can start by entering your domain or individual web pages into the tool. The HOTH’s Best FREE Website SEO Audit Tool gives you comprehensive SEO data on websites or webpages without having to spend hundreds or thousands of dollars on advanced software or expensive marketing agencies.

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